Our story

It all started in the late 1980s when Ken D’Angelo, a real estate agent in Dallas, wanted to build a network of real estate buyers to help homeowners sell their unwanted, worn-down, and hard-to-sell properties. He founded HomeVestors® in 1996, a cash home-buying company that homeowners could directly sell their houses to “as is.” By the early 2000s, HomeVestors became known as the We Buy Ugly Houses® people, thanks to its iconic advertising campaign. The bright yellow signs and friendly spokes(cave)man, Ug, reassured homeowners that regardless of condition, they could sell a house "as is." Since then, We Buy Ugly Houses has offered thousands of house sellers a judgement-free and hassle-free way to sell their homes. For over 29 years, We Buy Ugly Houses has been in the business of just that: buying houses. And although we are the We Buy Ugly Houses people, it doesn’t mean we think your house is ugly. We want to assure homeowners that big projects don’t scare us, and we’re more than happy to buy houses in all sorts of conditions. With 900 franchises spanning all across the United States, we’ve worked with 150,000 sellers (and counting) to buy their houses “as is,” fast for cash.